Several businesses/brands always stress content creation and not have enough content to post on their social media platforms.
The easiest way to navigate the type of content for your business/brand is to create a content strategy.
Having a content strategy will help you create meaningful, engaging, and sustainable content that will build brand awareness and target customers.
Content strategy is the best way to outline & schedule your content – finding the right content that will resonate with your audience.
The next major step is to test your content on all platforms to discover the content that works best and how your followers respond to it. Don’t be afraid to push the envelope and create content that you believe will work for your business/brand.
Remember, every time you post something on social media; you will be able to collect actionable data about the number of likes, profile clicks, impressions, and reach on that one post. With this being said, you'll understand the type of content that resonates with your audience.
Lastly, envision the type of content you’d like to create for your social media page. When potential customers/leads visit your social media page, it is very similar to a “first impression”.
When users stumble across your page, you want them to click that follow button and learn more about your product and service.
Like your company website, these users will judge your business/brand by the quality of content that is being pushed out and if you’re putting any effort into promoting your product/service.
The first MAJOR step is to create a content strategy and better understand what your page will look like and the type of audience you want to attract.
Don't overthink content creation at the end of the day because it will come after strategizing and consistent testing. From there, you’ll establish a credible authority in your niche and learn what best works for your business/brand.